- Evaluate Your Creative Assets
- Take a critical eye to your ads, email campaigns, social media posts, blogs, website, and graphics to determine which pieces and images are most effective and/or which can be repurposed for other channels in the future.
- Develop a Strategic Marketing Plan
- Start thinking about your marketing plan for the future now.
- Keep your brand active and stay connected to your customers during this time. You want to be top-of-mind with consumers after the crisis.
- Enhance Your Digital Marketing
- If you paused your ads due to COVID-19 – be working on a digital plan for later and have campaigns ready to go.
- Overall, digital advertising tends to be faster and less expensive than traditional media.
- Review your Website
- Now is the time to look at your website overall.
- Update messaging, photos, FAQ’s and blog posts to stay current and engage with existing or new customers.
- Analyze Data
- Understand who your customer is by reviewing Google Analytics, Google Ads, Paid Social, and online sales reports.
SCOOTER NOTE: Be proactive now and be ready for the future. Now is the time to assess your marketing and branding strategies by planning for the next six months, year and five years.