1. Evaluate Your Creative Assets
    • Take a critical eye to your ads, email campaigns, social media posts, blogs, website, and graphics to determine which pieces and images are most effective and/or which can be repurposed for other channels in the future.
  2. Develop a Strategic Marketing Plan
    • Start thinking about your marketing plan for the future now.
    • Keep your brand active and stay connected to your customers during this time. You want to be top-of-mind with consumers after the crisis.
  3. Enhance Your Digital Marketing
    • If you paused your ads due to COVID-19 – be working on a digital plan for later and have campaigns ready to go.
    • Overall, digital advertising tends to be faster and less expensive than traditional media.
  4. Review your Website
    • Now is the time to look at your website overall.
    • Update messaging, photos, FAQ’s and blog posts to stay current and engage with existing or new customers.
  5. Analyze Data
    • Understand who your customer is by reviewing Google Analytics, Google Ads, Paid Social, and online sales reports.

SCOOTER NOTE: Be proactive now and be ready for the future. Now is the time to assess your marketing and branding strategies by planning for the next six months, year and five years.