1. Evaluate Your Creative Assets
    • Take a critical eye to your ads, email campaigns, social media posts, blogs, website, and graphics to determine which pieces and images are most effective and/or which can be repurposed for other channels in the future.
  2. Develop a Strategic Marketing Plan
    • Start thinking about your marketing plan for the future now.
    • Keep your brand active and stay connected to your customers during this time. You want to be top-of-mind with consumers after the crisis.
  3. Enhance Your Digital Marketing
    • If you paused your ads due to COVID-19 – be working on a digital plan for later and have campaigns ready to go.
    • Overall, digital advertising tends to be faster and less expensive than traditional media.
  4. Review your Website
    • Now is the time to look at your website overall.
    • Update messaging, photos, FAQ’s and blog posts to stay current and engage with existing or new customers.
  5. Analyze Data
    • Understand who your customer is by reviewing Google Analytics, Google Ads, Paid Social, and online sales reports.

SCOOTER NOTE: Be proactive now and be ready for the future. Now is the time to assess your marketing and branding strategies by planning for the next six months, year and five years.

Flying Scooter Productions is an Emmy-nominated and award-winning strategy and film production studio based in Pittsburgh, PA. Driven by passion, we cultivate ideas. We produce them. We get results. We believe in treating people well. Being direct. Working hard. Giving back. We partner with incredibly talented people who love what they do. We believe that gasoline in the tank and an open road can change the course of everything. We are Flying Scooter Productions. Let’s go.

355 Fifth Avenue, Suite 305
Pittsburgh, PA 15222

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