WHAT YOU NEED TO KNOW DUE TO COVID-19

  1. Google provides support for businesses, health workers & organizations as well as governments during the pandemic with an overall commitment of more than $800 million.
    • Google states, “We hope to alleviate some of the costs for small and midsize businesses (SMBs) to stay in touch with their customers.”
  2. Small Business Ad credits.
    • Eligible advertisers will see notifications about available ad credits in their Google Ads accounts over the next few months
    • Credits can be used throughout 2020 on all campaign types and Google Ad platforms including:
      • Google Search
      • Google Display
      • YouTube
  3. Extra Google Grants Allotment.
    • Google is pledging $20 million in ad grants to community financial institutions and Non-profit organizations to run PSAs on relief funds and resources for Small and Medium Businesses
    • According to Google “We are increasing ad grants available to the World Health Organization and other government agencies to provide critical information on how to prevent the spread of COVID-19 from an initial $25 million to $250 million.”

SCOOTER NOTE: There are many unknowns in regard to the Google Ads credits – how much will a typical business receive, how far will the ad credits go, and will they come in time to make a difference? We suggest signing up for Google Ad alerts so you can stay up to date on the latest news and updates.

Flying Scooter Productions is an Emmy-nominated and award-winning strategy and film production studio based in Pittsburgh, PA. Driven by passion, we cultivate ideas. We produce them. We get results. We believe in treating people well. Being direct. Working hard. Giving back. We partner with incredibly talented people who love what they do. We believe that gasoline in the tank and an open road can change the course of everything. We are Flying Scooter Productions. Let’s go.

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