WHAT YOU NEED TO KNOW DUE TO COVID-19
- Store visits drop by 90% in one month.
- Many advertisers use Google Ads to track the impact of their online presence to their brick & mortar traffic
- As more retail stores shut down, business owners have seen dramatic declines week over week and are adjusting their strategy to have more of an online presence by:
- Designing a simple website
- Adding a retail location(s) on Google My Business
- Engaging customers through email and social media
- Advertising on Google Ads, Microsoft Ads and/or Facebook
- COVID-19 dominates search terms.
- Searches related to COVID-19 or Coronavirus have skyrocketed over 100%
- “Tax Preparation and COVID-19”
- “Travel Booking and COVID-19”
- Behavioral and economic changes are causing people to search differently
- “California lockdown rules” (+4,600%)
- “When are taxes due 2020 USA?” (+2,050%)
- “Will grocery stores be open tomorrow” (+3,550%)
- Searches related to COVID-19 or Coronavirus have skyrocketed over 100%
- Mobile search traffic has declined nearly 25% in March.
- With people staying indoors and not commuting to work there has been a sudden decline in mobile search traffic
- Since March, 16 mobile traffic has consistently been down nearly 25%
- Traffic for mobile is typically cheaper for PPC advertisers, causing a shift in strategy
- Adjust your device bidding, to focus more on desktop
- Consider Smart Bidding to adjust CPC bids in real time
- With people staying indoors and not commuting to work there has been a sudden decline in mobile search traffic
SCOOTER NOTE: As shifts in search continue to happen weekly, its crucial to be flexible with your digital and business strategy. Stay up to date on current search and paid social trends, review & adjust your key words based on volume & conversions, add negative keywords to avoid capturing unrelated searches. Click for More Information on Search Trends