1. Many of Facebook’s products, including Messenger and WhatsApp, have seen a spike in traffic as more people stay home.
    • “Messaging has jumped more than 50 percent in many of the countries hit hardest by the virus,” Facebook said, adding that voice calls in those regions have more than doubled.
  2. Services that are booming in popularity currently are not apps or products where Facebook has robust ad businesses.
    • According to Facebook “We don’t monetize many of the services where we’re seeing increased engagement, and we’ve seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of Covid-19.”
  3. Usage has been so high that simply keeping the services up and running has been more challenging than usual.
    • “The usage growth from Covid-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day,” says Facebook.

SCOOTER NOTE: With recording breaking traffic on Facebook and delays in ad approval & ad appeals – it is crucial to strategically plan, analyze and execute your paid ads. Schedule your campaigns in advance, adjust live ads only in necessity and review your ad manager analytics on a daily basis.