1. Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.
    • According to Google Ads, “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible.”
  2. You can now appeal policy decisions directly in Google Ads.
    • You can resubmit an ad immediately after fixing the policy issue.
    • You can now appeal decisions without contacted Google directly.
    • If ad is eligible for an appeal, you can hover over the ad and select “appeal link.”
  3. Google advises that processing appeals will take longer because of COVID-19.
    • A statement by Google Ads, “An important note: We’ve been taking action to protect the health of our team members during the evolving COVID-19 situation and reduce the need for people to come into our offices. As a result, we are currently experiencing longer than usual times to process appeals of ad disapprovals.”

SCOOTER NOTE: Google Ads may be disapproved or limited if the text does not comply with Google’s ad policy. In an ever-changing market, it is crucial to stay up to date on the current ad requirements set by Google.

Click to Review Google Ads Policy