WHAT YOU NEED TO KNOW DUE TO COVID-19
- 7 Industries with higher volume & performance
- Non-profits & Charities | +23% search ad conversions
- Health & Medical | +47% pharmaceutical search ad conversions
- Business Management | +41% office supplies search ad conversions
- Finance | +23% accounting search ad conversions
- Beauty & Personal Care | +41% overall search
- On-Demand Media | +102% search ad conversions
- Greetings, Gifts & Flowers | +43% floral arrangement conversion rate
- 7 Industries with a mixed performance
- Real Estate | -25% real estate listing conversion rate, +11% moving & relocation services search volume
- Home Improvement | average conversion rates are steady but vary widely
- Home Furniture | +/- 2% search conversion rate
- Automotive | -28% vehicle parts & accessories conversion rate, +44% vehicle repair & maintenance conversion rate
- Retail | -14% search ad conversion rate and –9% Cost Per Click
- Jobs & Education | +10% and +8% in paid search traffic
- Legal Services | -5% in search volume and conversions
- 7 Industries who have taken the biggest hit
- Travel & Tourism | -43% search ad conversion rate
- Bars & Restaurants | -58% search ad conversion rate
- Live Entertainment | -30% search ad conversion rate
- Conferences | -33% search ad conversion rate
- Sports & Fitness | -74% search ad conversion rate
- Building & Construction | -2% search ad conversion rate
- Industrial & Manufacturing | -13% search traffic
SCOOTER NOTE: Understanding your industry search trends is essential in making strategic decisions for your company or non-profit. Login to your accounts daily to see how your ads are performing. Pause any ads that are not converting and readjust your overall campaign strategy if necessary.