WHAT YOU NEED TO KNOW DUE TO COVID-19
- Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.
- According to Google Ads, “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible.”
- According to Google Ads, “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible.”
- You can now appeal policy decisions directly in Google Ads.
- You can resubmit an ad immediately after fixing the policy issue.
- You can now appeal decisions without contacted Google directly.
- If ad is eligible for an appeal, you can hover over the ad and select “appeal link.”
- Google advises that processing appeals will take longer because of COVID-19.
- A statement by Google Ads, “An important note: We’ve been taking action to protect the health of our team members during the evolving COVID-19 situation and reduce the need for people to come into our offices. As a result, we are currently experiencing longer than usual times to process appeals of ad disapprovals.”
SCOOTER NOTE: Google Ads may be disapproved or limited if the text does not comply with Google’s ad policy. In an ever-changing market, it is crucial to stay up to date on the current ad requirements set by Google.