- Wordstream releases strategies to expand your reach on Google, Facebook, Instagram & Twitter.
- Update your Google My Business Profile
- Free listing that shows your business on both Google Maps and Google Local Search results.
- Verify your company hours.
- Modify your description to include COVID-19 related items.
- Indicate industry-specific attributes, such as curbside pickup, drive-through and delivery for restaurants.
- Create Google Posts
- Publish posts to your Google My Business listing for free.
- Gets your updates and special offers in front of consumers who are ready to engage.
- Facebook Lives
- More people are watching live videos right now than ever before.
- Facebook Live viewers have increased by up to 50%.
- Use platform to answer COVID-19 customer questions or provide relevant advice.
- Giveaways
- Get creative and offer Free products or discounts to your customers for connecting on social media.
- Helps engage current customers and reach new ones.
- Use COVID-19 Hashtags
- Hashtags are a free and yet powerful way to expand your social media visibility.
- Use targeted hashtags based on your industry or friendly-focused ones to reach audiences:
- #covidDIY
- #covidbeautytips
- #saferathome
- #stayhome
- Repurpose Reviews
- Use quotes from positive customer reviews and create tweets.
- These tweets don’t ask customers to leave a review or book a stay, but the positive words and images do leave audiences feeling good.
- Support other Local Business
- Retweet or Repost stories of how other businesses in your community are helping during the crisis.
- Helps reach new audiences but also supports small businesses near you.
SCOOTER NOTE: These tips are a great way to reach current and new audiences during COVID-19, but they can also be used as part of your social media strategy moving forward. Test various options now and see what works best for your business and customers.