1. Businesses have felt the economic fallout from coronavirus and are running on reduced budgets
  2. Google recognizes the issues and is in the process of launching YouTube Video Builder
    • A free tool to help businesses build their own animated video advertising without having to spend money to do so.
  3. Who should use the platform
    • According to Ali Miller, Director of Product Management at YouTube ads, the tool is geared to either small or larger business owners who need to create their own video ads. For example:
      • “Different businesses have different creative needs. A restaurant may want to communicate changing hours or promotions, while a supermarket may highlight new services like curbside pickup.”
      • “For brands or agencies with existing video resources, Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos.”
      • “For smaller businesses and those with less creative experience, it can provide an efficient, low-resource way to create videos, perhaps even for the first time.”
  4. Features & Benefits
    • Animate static assets like images, text and logos
    • Set animations to music from YouTube’s library
    • Choose from a variety of layouts based on your message and goals
    • Customize fonts and color
    • Generate a 6-15 second video
  5. How to use the video content
    • Publish and make visible on your business YouTube page
    • Place a Google Ad through YouTube to reach new customers
    • Use on additional media channels such as:
      • Website
      • Facebook
      • Instagram
      • LinkedIn
      • Email Marketing Campaigns

SCOOTER NOTE: YouTube Video Builder tool is currently in the beta phase. If you are interested in testing out the platform Click Here to sign-up and apply.