1. Interactive Content
    • 93% of marketers agree that interactive content is effective in educating customers.
    • Is extremely shareable, increases brand awareness and gives your followers a direct call-to-action.
    • Includes videos & live streams, shoppable posts, quizzes, contests and polls
  2. Social Commerce
    • 36% of web users in the United States say that social platforms have become as important as other advertising outlets for making product selections.
    • More E-commerce retailers and brands are selling their products directly on their social accounts through:
      • Shoppable stories or posts
      • Social commerce plugins or apps that connect to website
      • Paid social media campaigns that drive customers to purchase
  3. Smart Bidding in Google Ads
    • Smart bidding refers to the use of machine learning by Google Ads to optimize bids for maximum conversions.
    • Google looks at historical search behavior and contextual data to predict the likelihood of a conversion and then increases your bids when a conversion appears more likely.
    • Allows you to set performance targets and customized settings to achieve your goals including:
      • Time of day your ad is shown
      • Location
      • User Device
      • Historical performance of your ad

SCOOTER NOTE: As COVID-19 continues to impact the digital marketing world it is important to pay attention to trends to help engage your customers and increase brand awareness. Don’t get overwhelmed – try one trend at a time to see what works best for you company.