1. According to Pinterest more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
  2. On April 7, Pinterest launched several marketing updates to make product search easier.
  3. A “Shop” tab appears on boards to help users find products that are in stock to purchase.
    • Includes brand and price filters
    • Shows the products users have Pinned to their home and fashion boards
  4. Visual search is now integrated in shoppable Pins – it is now easier to find and shop similar products.
  5. Home décor style guides can now be found in search.
    • These are a combination of styles (ex: rustic charm) or room categories (ex: bedroom ideas)

SCOOTER NOTE: Pinterest has seen a spike in engagement with more people working from home. If you are retailer or run an e-commerce website it would be beneficial to assess your digital strategy and research Pinterest “Shop”.