- According to Pinterest more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
- On April 7, Pinterest launched several marketing updates to make product search easier.
- A “Shop” tab appears on boards to help users find products that are in stock to purchase.
- Includes brand and price filters
- Shows the products users have Pinned to their home and fashion boards
- Visual search is now integrated in shoppable Pins – it is now easier to find and shop similar products.
- Home décor style guides can now be found in search.
- These are a combination of styles (ex: rustic charm) or room categories (ex: bedroom ideas)
SCOOTER NOTE: Pinterest has seen a spike in engagement with more people working from home. If you are retailer or run an e-commerce website it would be beneficial to assess your digital strategy and research Pinterest “Shop”.