1. Google confirmed that some agency partners will lose their dedicated agency rep.
  2. This latest change is said not to be related to support limitations during the coronavirus crisis.
    • According to Google, “These changes are not related to the ongoing COVID-19 crisis. They are part of a routine review where we evaluate our support level for all agency partners. Status as a premier partner does not impact their agency representative status.”
  3. Those who lost agency support are directed to the general Skillshop training, blog posts and Help portal.
  4. At the beginning of 2020, Google also ended support via social platforms, directing advertisers to an online form.
  5. A concern for advertisers in certain industries is their campaigns will be mistaken as profiteering during the coronavirus outbreak and will be stopped. With no ad rep, there is no guarantee on how long adjustments could take.

SCOOTER NOTE: With shifts & changes continuing at Google, it is important to start self-educating. Sign up for Google Ads alerts so you are up to date on the latest news, subscribe to YouTube Channels that focus on digital marketing and the various platforms and read current blog articles on how to optimize your ad campaigns.