WHAT YOU NEED TO KNOW DUE TO COVID-19

  1. Digital attention is at an all-time high.
    • More online traffic to Facebook and Instagram = an increase in impressions, larger target audience reach, and lower overall campaign operating costs.
    • Do not test any new campaign initiatives, however if you can afford to keep campaigns active you will be reaching a more captive audience.
  2. Multiple competitors are pausing their campaigns.
    • Many companies have quickly paused their paid ad campaigns – meaning it is now easier to reach and take any shared customers you may have.
    • Less ad competition = Lower cost per click (CPC) and lower cost per impression (CPM).
  3. Brand Awareness is a low-cost strategy
    • Overall conversions during this time are likely to slow down. Try Shifting your campaigns to Brand Awareness, a lower-cost objective.
    • Brand Awareness campaigns generate as many impressions as possible and typically cost only a few cents per result.
    • These campaigns can help your business stay top of mind during these times.
  4. Reach people now, win business later.
    • Update messaging or offers in order build trust, instead of just selling.
    • Be sensitive on how you market to your customers. Offer helpful, thoughtful service, and/or increased value in a time of need.

SCOOTER NOTE: We have all heard during this time “business is not normal”, and the same goes for digital marketing. Now is the time to take a strategic look at your campaigns and objectives. Be mindful of your customers feelings. Sometimes adjusting your campaign message or strategy will help you long term.

Flying Scooter Productions is an Emmy-nominated and award-winning strategy and film production studio based in Pittsburgh, PA. Driven by passion, we cultivate ideas. We produce them. We get results. We believe in treating people well. Being direct. Working hard. Giving back. We partner with incredibly talented people who love what they do. We believe that gasoline in the tank and an open road can change the course of everything. We are Flying Scooter Productions. Let’s go.

355 Fifth Avenue, Suite 305
Pittsburgh, PA 15222

Certified Women Business Enterprise

Copyright Flying scooter productions 2025  |  Privacy Policy