WHAT YOU NEED TO KNOW DUE TO COVID-19
- Many of Facebook’s products, including Messenger and WhatsApp, have seen a spike in traffic as more people stay home.
- “Messaging has jumped more than 50 percent in many of the countries hit hardest by the virus,” Facebook said, adding that voice calls in those regions have more than doubled.
- “Messaging has jumped more than 50 percent in many of the countries hit hardest by the virus,” Facebook said, adding that voice calls in those regions have more than doubled.
- Services that are booming in popularity currently are not apps or products where Facebook has robust ad businesses.
- According to Facebook “We don’t monetize many of the services where we’re seeing increased engagement, and we’ve seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of Covid-19.”
- Usage has been so high that simply keeping the services up and running has been more challenging than usual.
- “The usage growth from Covid-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day,” says Facebook.
SCOOTER NOTE: With recording breaking traffic on Facebook and delays in ad approval & ad appeals – it is crucial to strategically plan, analyze and execute your paid ads. Schedule your campaigns in advance, adjust live ads only in necessity and review your ad manager analytics on a daily basis.