WHAT YOU NEED TO KNOW DUE TO COVID-19

  1. 7 Industries with higher volume & performance
    • Non-profits & Charities | +23% search ad conversions
    • Health & Medical | +47% pharmaceutical search ad conversions
    • Business Management | +41% office supplies search ad conversions
    • Finance | +23% accounting search ad conversions
    • Beauty & Personal Care | +41% overall search
    • On-Demand Media | +102% search ad conversions
    • Greetings, Gifts & Flowers | +43% floral arrangement conversion rate
  2. 7 Industries with a mixed performance
    • Real Estate | -25% real estate listing conversion rate, +11% moving & relocation services search volume
    • Home Improvement | average conversion rates are steady but vary widely
    • Home Furniture | +/- 2% search conversion rate
    • Automotive | -28% vehicle parts & accessories conversion rate, +44% vehicle repair & maintenance conversion rate
    • Retail | -14% search ad conversion rate and –9% Cost Per Click
    • Jobs & Education | +10% and +8% in paid search traffic
    • Legal Services | -5% in search volume and conversions
  3. 7 Industries who have taken the biggest hit
    • Travel & Tourism | -43% search ad conversion rate
    • Bars & Restaurants | -58% search ad conversion rate
    • Live Entertainment | -30% search ad conversion rate
    • Conferences | -33% search ad conversion rate
    • Sports & Fitness | -74% search ad conversion rate
    • Building & Construction | -2% search ad conversion rate
    • Industrial & Manufacturing | -13% search traffic

SCOOTER NOTE: Understanding your industry search trends is essential in making strategic decisions for your company or non-profit. Login to your accounts daily to see how your ads are performing. Pause any ads that are not converting and readjust your overall campaign strategy if necessary.

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Flying Scooter Productions is an Emmy-nominated and award-winning strategy and film production studio based in Pittsburgh, PA. Driven by passion, we cultivate ideas. We produce them. We get results. We believe in treating people well. Being direct. Working hard. Giving back. We partner with incredibly talented people who love what they do. We believe that gasoline in the tank and an open road can change the course of everything. We are Flying Scooter Productions. Let’s go.

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