ARE SOCIAL MEDIA PLATFORMS AND GOOGLE BLOCKING PAID SEARCH OR PAID SOCIAL CAMPAIGNS? COULD I SEE A SUDDEN DECLINE OR SPIKE IN MY PAID ADVERTISEMENT CAMPAIGNS?

WHAT YOU NEED TO KNOW DUE TO COVID-19

1. Google and paid social platforms are not blocking your ads as long as you are not exploiting or capitalizing on the situation or claiming you can prevent, cure or treat COVID-19.
2. The pandemic and market changes can produce unexpected shifts in your ad clicks, traffic and conversions.
3. “Paid search reflects the market; it isn’t the market itself. If people’s search trends have gone somewhere else in the moment and your products and services are not rightfully on their mind anymore—that’s a reality.” WordStream Managed Services Senior Manager Mike Emilliani.

SCOOTER NOTE: Stay proactive and adjust your campaigns based on results and analytics.