Our partnership with the Pittsburgh Symphony Orchestra (PSO) brought the internationally beloved venue and performance-based brand into the world of digital. In its 125 years of musicianship, the PSO never performed a concert – let alone a concerto – without bright lights, a world-renowned conductor or a live audience. But we were living in the beginning of a pandemic and venues were closed. We knew it was the time to not only bring beautiful music into the homes across the globe, but we could also elevate the stories of musicians, artists and creators whose history was intertwined with the history of the city.

Through the 6-part docuseries (10 episodes), 10 teasers and more than 40 artist highlight videos, we showcased the PSO through their digital platform Front Row and streamed through Comcast. Garnering international attention, awards, viewership and thanks, we were able to weave music with spaces, places and people throughout the Pittsburgh region; shining a light on others while offering the gift of live performance – to all – for free. The PSO purposed that the pandemic would not shudder their commitment to excellence, but instead reinforce it by lifting others in the community. It did just that.

The series won a Bronze Anthem Award, Gold and Silver Telly Awards and was nominated for two Emmys, two Webby Awards plus local acclaim.