Now more than ever, companies and brands should be using film as a large portion of their overall marketing strategy. Since the onset of COVID-19, 80% of individuals have consumed more content than before – and the content they want is video. At years end, the average person will watch around 100 minutes of video a day and by 2022, 82% of all content created will be video.
So, what does this mean for you and your brand?
It means you have a captive audience who is listening.
Now is the time to think strategically. It is not the time to stay stagnant.
Film combined with digital marketing can grow your brand, drive sales and increase ROI by reaching new & existing customers on a personal level. Think creatively. This is opportunity to make a statement, and think long-term. How can you use video to exceed your one-year, five-year and even ten-year goals?
- Define a Clear Objective.
What is your end goal? Are you looking to drive engagement or new customer retention? Do you want to increase sales or push out a specific message? Determining objectives ahead of time will help with time, budget, project scope and overall expectations. - Create Content with a Purpose.
Be authentic. Video is a direct reflection of your brand. Spend time thinking about messaging, look & feel and quality of the piece. You want to stand out in a cluttered space while being sensitive to the state of world. - Work with an Experienced Crew.
Surround yourself with people who understand your vision and how to execute it. A high standard of work matters and the team working alongside you should help elevate the project. - Develop a Launch Strategy and Test.
Plan ahead. What is the best way to reach your target audience? What marketing channels are ideal for your brand? A/B testing can help you determine the campaign elements that are working for each channel and allow you to adjust accordingly.