Advertising on Facebook is one of the best ways to grow your business in 2020. The endless options of targeting that Facebook’s ad platform offers combined with more than 2.6 million users make for a massive advertising opportunity. Additionally, you are able to customize your campaign to your objective by choosing the campaign, creative type, location, and other specifics from the very start to make the most of your advertising budget.

Below we have put together a list of some of the most important things to consider when building your campaign that will help to give you the best ROI possible.

  1. Choosing the Correct Objective
    There are currently 11 campaign options that Facebook offers to help reach your marketing objective, under 3 different categories: Awareness, Consideration, and Conversion. Awareness campaigns increase awareness for your brand by reaching people who are more likely to be interested in it and allow you to show your ad to the maximum number of people. Consideration campaign objectives get people to start thinking about your business and look for more information about it. Conversion campaigns drive valuable actions on your website, app or in Messenger, and help get people into your physical store.
  2. Deciding on a Campaign Budget
    The average business spends somewhere between 4-6% of their revenue on advertising, however your ad spend is dependent upon your budget and whether you need quick turnaround and results vs. a brand building exercise. Dollars spent equates to the reach and engagement will as well as campaign performance. Some industries may require a higher spend simply because there are more businesses advertising in that industry.
  3. Build Your Audience Prior to Setting Up Your Campaign
    In your business account, you have the ability to create an audience for your campaign even before you have decided to start advertising. This is a valuable tool for many reasons. Simply, it allows you to use an audience for multiple campaigns and update the audience at any time you see fit.
  4. Customize Your Creative
    There are three types of creative to choose from for your campaign in Facebook’s ad platform. They are Carousel, Single Image, and Collection. A Carousel is 2 or more scrollable images or videos and is great for advertising multiple products under your brand. A single Image is “a single piece of creative” and is ideal when you have one specific goal. The Collection is a group of items that opens into a full screen experience. This type of creative is used when you want people to move from discovery to purchase in a smooth and immersive way.

If you follow these points you will be well on your way to making the most of your advertising budget and creating a campaign that converts.

If you are looking to go more in depth with your advertising on Facebook and make the most of every dollar contact us here.

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