The leading film and television equipment rental company in America, Haddad’s Inc. has worked on over 3,400 productions. Known in the film industry as the “Can-Do People” Haddad’s reputation, equipment, and service sets them apart.
There is a good chance if you’ve been to a city along the east coast that you’ve seen one of their trucks!
As strategic partners, we worked alongside senior management to develop key marketing initiatives – including a re-brand and the production of documentary-style video content. Our marketing efforts included a robust digital marketing campaign to help drive recruitment, reach new audiences, and help increase ROI.
“Work at Haddad’s” and the digital marketing campaign focused on recruitment and new employee development. Current team members and executive staff were interviewed as the video featured company cultural, benefits, advancements and career opportunities. “Work at Haddad’s” generated hundreds of leads, increased user traffic by over 1,000% and continues to reach audiences nationwide.
“Why Haddad’s” focused on expansion and showcased the depth & breadth of the company. Top film & television producers shared their personal experiences and gave a behind the scenes look into the essential role Haddad’s plays on their productions. With thousands of views, “Why Haddad’s” continues to reach new audiences, new markets, and helps raise the standards of excellence in the entertainment industry.